Why you should have a creative blog for your business!
Mavens, you might be thinking, why do I need to spend time and resources on creating blogs for my business website? This question is an excellent thought to be sought. Now, I am going to tell you why.
A blog’s objective is to provide information on your website that answers queries and educates potential customers about your goods or service. In addition, it increases your business’s visibility by providing material for Search engines such as Google to index and display in search results.
(Pretty sure you are familiar with SEO as we kept on discussing this in my private group and in just about every coaching session ever had)
Without really knowing the importance of blogging, most of my clients fall into at least one of these categories:
- They used to have creative blogs, but after a few articles, they stopped.
- They have good blog post templates, although it is updated only occasionally.
- They maintain a blog with poor content.
- They don’t even have a blog.
If you, unfortunately, fall into one of these categories, then I think it is time for you to change your attitude + perspective about blogging and take it seriously for your business. What I am hoping, you will start asking are these questions:
- What exactly is a creative blog?
- Is a blog crucial for my business?
- Why should I invest money and time in developing blog content?
- How can a blog benefit my company and success as a woman entrepreneur?
- What kinds of topics should my company’s blog cover?
- Will I be tasked with writing for my business blog?
These are all valid concerns. And the fact that you’re asking them indicates that you want to be involved in your company’s online marketing. So do not worry; I can help you walk through all these questions.
What exactly is a creative blog?
A creative business blog is a feature of your business’s website where content is posted to enlighten the intended audience about the brand and its products and services. A blog is an advertising medium that improves your company’s digital marketing strategy by attracting potential customers through search engine results.
Is a blog crucial for my business?
The very reason why your business needs the adoption of blogging is that it provides an easy method to keep consumers and clients informed. Because blogs are updated regularly, you may discuss corporate updates, notify customers about special offers, and provide the finest recommendations for utilizing their products.
Another reason you need to start creatively blogging is that it can enable the delivery of a more excellent range of information, allowing your brand to reach a more extensive community of readers. This strategy of developing content to attract customers to your company is the foundation of an essential marketing technique known as inbound marketing.
How can I get the best results on blogs for my company and success as a woman entrepreneur?
Consistency. Consistency. Consistency.
Regular blog content will help you develop your innovative solutions, subscribers list, and stuff to promote on social networking sites. When your readers realize that you are consistently contributing value to your community of followers, they begin to trust the material you give.
Creatively blogging regularly is also essential for increasing your domain authority. Using a solid link-building technique, you will link your blog web pages to your website’s corporate solutions pages. If your material is authoritative and helpful, other bloggers will begin to connect to it. This chain of links will grow over time, indicating to Google that your site is meaningful and applicable to searchers.
Generate topics using relevant keywords.
Keyword research can help you determine what themes are important to your intended audience, what questions they are asking on Google and other search engines, and what topics your competitors are blogging about on their websites. Using keyword research, select themes that your audience wants to read about and issues that your competitors are not addressing. Then, those content gaps present a chance for you to fill them with helpful information that handles frequent inquiries.
Include Photos.
Make your creative blog entries more appealing by including professional photographs and infographics. According to Jeff Bullas, blog entries featuring photos receive 94% more views. In addition, blog entries using infographics welcome 12% more engagements. Finally, when you and your audience share your blog pieces on social media, images will help them stand out.
Hiring a graphic artist or a photo explorer is not essential to generate a visually appealing and appropriate image. For this, you may also use free stock photos. When choosing a picture for a blog entry, ensure it fits the material on smaller displays.
Boost Your Content.
Remember, content development is not just a one-time task. Next, you promote your blog content to broaden your audience and increase brand awareness. So, mavens, here are some strategies I will be giving away to get your brand more exposure out of your blog posts:
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Share website articles on all of your social media platforms.
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Produce Pinterest-sized photos and pin them with links to your blogs on the website.
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Make videos or Instagram, or Facebook reels out of your blog posts.
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Make sure that the sources you used in your articles are also available on social media.
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Combine numerous blog posts on a related topic into downloadable eBooks.
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To assist search engines in understanding your content, provide structured and consistent information in your blog posts.
Check in and improve your performance.
Friends, an excellent blog should have evergreen material. However, when you collect data on the outcomes of your efforts, you will want to make improvements. To improve or change your plan, use the information on what your readers engage with, who your visitors are, and what types of material they enjoy.
Wait patiently. Marketing through creative blogging takes time. While it is critical to make modifications over time, you must also recognize when to wait for things to play out before drawing judgments about whether or not they are functioning.
Involvement is the Key in Content Marketing.
Being active in creating your blog’s strategy and content is one of the most acceptable ways to impact its success positively. An intelligent marketing coach or agency can help you with this. However, you must be willing to participate. Do not expect them to handle everything. Nobody knows your business, clients, or market better than you do.
Going back to the questions we have earlier, Is it necessary for you to write for your blog? No, we can assist you with that as much as possible here at Maven. However, if you are not going to create your articles, you should, at the very least, be involved in the strategy and topic creation. Your blog connects your audience to your brand, an essential part of your marketing plan.
By chance, are you having difficulty deciding to take the first step of creative blogging for your business?
Here at Maven, we are pleased to extend a hand. Join our free sessions (linked to a private group) for more exclusive creative blogging and keyword research content.
You can also follow us on our social media platforms @mavensocietycommunity on Facebook and Instagram for regular updates.
Cheers to the birthing of more successful women entrepreneurs!
Lindsey
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